Privacy Policy

Effective Date: April 22, 2026

Introduction

This Privacy Policy explains how The Martin Group (“Company,” “we,” “us,” or “our”), owned by Bethany Martin, collects, uses, and protects Personally Identifiable Information (“PII”) when you visit or interact with our website (the “Site”).

PII includes information that can identify, contact, or locate an individual, either alone or in combination with other data. We are committed to ensuring your privacy is protected and that your data is handled professionally in accordance with real estate industry standards.


What Personal Information Do We Collect?

When you interact with the Site, you may voluntarily provide personal information. In the context of real estate services, this typically includes:

  • Contact Details: Your name, email address, and phone number.
  • Property Preferences: Information regarding the types of homes you are interested in, geographic areas of interest, and price ranges.
  • Home Valuation Data: Property addresses and details provided for Comparative Market Analysis (CMA) requests.
  • Transaction Information: Any details shared regarding your timeline for buying or selling a home.

 


When Do We Collect Information?

We collect information through various touchpoints on our Site, including when you:

  • Fill out “Contact Us” or property inquiry forms.
  • Register for an account to save property searches.
  • Sign up for newsletters, market updates, or property alerts.
  • Request a home valuation or consultation.
  • Contact Bethany Martin directly via provided email links or site messaging.

     


How Do We Use Your Information?

The Martin Group uses the information collected to provide a superior real estate experience. Specific uses include:

  • Service Delivery: Responding to inquiries and providing the real estate information or resources you requested.
  • Personalization: Tailoring property recommendations and market updates to your specific needs.
  • Communication: Sending updates regarding new listings, open houses, or market trends.
  • Site Improvement: Analyzing usage data to improve website functionality and user experience.

     


How Do We Protect Your Information?

We implement reasonable and industry-standard security measures to protect your personal information. Access to your PII is strictly limited to authorized individuals who require the data to perform their professional duties. Furthermore, data transmission is protected using Secure Socket Layer (SSL) technology where applicable. Please note that this Site does not collect or store credit card or payment information.


Cookies and Tracking Technologies

The Site uses cookies—small files stored on your device—to enhance your user experience. These help us:

  • Remember your saved searches and property preferences.
  • Analyze site traffic and user behavior to improve our services.

You can choose to disable cookies through your browser settings; however, doing so may limit your ability to use certain features of the Site, such as the property search “Save” function.


Third-Party Disclosure

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties. This excludes trusted service providers who assist us in operating our website or conducting our real estate business (such as transaction coordinators or marketing partners), provided those parties agree to keep this information confidential. Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or analytics purposes.


Third-Party Links

Our Site may contain links to third-party websites (e.g., local school ratings, mortgage lenders, or utility companies). We are not responsible for the privacy practices or the content of these external sites and encourage you to review their policies.


Google Services

The Martin Group may utilize Google services such as Google Analytics to monitor traffic. Google may use cookies or similar technologies to analyze site usage. You can opt out of personalized advertising by visiting Google’s Ad Settings.


Regulatory Compliance

California Privacy Rights (CalOPPA)

In accordance with CalOPPA, we agree that users can visit our site anonymously. Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on our homepage.

Children’s Online Privacy Protection Act (COPPA)

The Martin Group does not specifically market to children under the age of 13, nor do we knowingly collect personal information from them. Our services are intended for individuals interested in real estate transactions, typically aged 18 and older.

CAN-SPAM Act

We collect your email address to send information, respond to inquiries, and/or send other requests or questions. To be in accordance with CAN-SPAM, we agree to the following:

  • Not use false or misleading subjects or email addresses.
  • Identify the message as an advertisement in some reasonable way.
  • Include the physical address of our business.
  • Honor opt-out/unsubscribe requests quickly.
  • Allow users to unsubscribe by using the link at the bottom of each email.

 


Data Breach Notification

In the event of a data breach that affects your personal information, we will notify affected users via email within a reasonable timeframe, consistent with applicable laws and regulations.


Contact Information

If you have any questions regarding this Privacy Policy, please contact us:

The Martin Group

Attn: Bethany Martin & Tyler Martin
307 N Main Street Sweetwater, TN 37874
Bethany Martin: 423.519.4508
Tyler Martin:  865.643.6606